What keeps new competition from entering this market?

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Headings
Title page
Executive Summary
Table of Contents
Section headings
References
Appendix

Market Feasibility
1. What is the size of the market?
2. What is the growth rate of the industry?
3. Is the market at full capacity?
4. Where are customers getting the product now?
5. Where are the customers?
6. How many would purchase from you?
7. What external factors come to bear? Government, Industry Dynamics
8. How long will this opportunity last in the market? (Window of Opportunity)
9. What keeps new competition from entering this market? (Barriers to Entry)

Technical Feasibility
Questions to Answer

1. What are the options for developing the technology (customer, off the shelf, design yourself, subcontract)?

2. What are the options for producing the product or service?
• In House
• Subcontract
• License
• Joint Venture or Partnership
• Combination

3.What are the options for Sales and Distribution?
• In House
• Whole Sale
• Distributors or Sales Representatives
• License
• Joint Venture or Partnership
• Combination

4.What resources are required for development and are they available to you (skills, raw materials, components, suppliers, facilities & equipment)?

5. What are the laws and regulation relating to the business?
• Industry Standards or Regulations (Dangerous Goods, (Canadian Standards
Association – CSA), ISO
• Personal Certifications
• Intellectual Property (Patents, trademarks, copyrights)
• Environmental Liability