Whichtoolsfor solving ethical dilemmas make the most sense in news and persuasion?

Compare and contrast the ethical approaches of people in the news and information business (journalism, documentaries, reality programming, etc.) and people in the persuasion businesses
(advertising, PR, IMC, etc.) What ethical imperatives do they share in common, and what ethical imperatives, if any, are different? Which ethical philosophies and philosophers seem a better fit for
news? Which seem a better fit for persuasion? Which tools for solving ethical dilemmas make the most sense in news and persuasion? Answer this question from the standpoint of a future professional
in the news or persuasion business, or someone who may be advising organizations whose primary work is news or persuasion (50 points—3 pages or so, double spaced).