What do you think was the senders intent for sending the tweet?

Choose an example where people have used Twitter on behalf of their organization or themselves (public/well-known figures) to send tweets that have resulted in doing damage to their own image/reputation, or their company’s image/reputation.

In an essay:

What do you think was the sender’s intent for sending the tweet? What was the actual outcome from sending the tweet?
What was the resulting damage? Can the damage from the tweet be repaired?
Discuss your case as it relates to public relations.

Meeting minimum requirements (-answering all parts of assignment correctly, min. 350 words, spell/grammar checked) earns a satisfactory grade of 75-80. Extra effort—-going above and beyond minimum requirements = higher grade.

Be sure to answer all parts of the assignment’s bullet points. State your sources. Spell/grammar check, as well as proofread. Writing counts!