Evaluate the activities of the company and determine the extent to which you find these activities to be socially responsible

Much has been written about the relative advantages and disadvantages of corporate social responsibility. In this paper you will evaluate these arguments in a case study of a company that is thought to be highly socially responsible. Your analysis should examine the ways in which the identified organization demonstrates its social responsibility and how its socially responsible practices impact the companys reputation and success.

Select a company from the list of socially responsible companies listed by Advertising Age (http://adage.com/article/cmo-strategy/10-companies-social-responsibility-core/143323/). In a paper of at least 2,100 words (exclusive of title, abstract and reference pages), make a case for or against the contention that the company you have selected is truly socially responsible. Evaluate the activities of the company and determine the extent to which you find these activities to be socially responsible and advantageous to the organization, or self-serving and disadvantageous to the organization, or, perhaps, both. Make sure to consider contrary opinions by researching critics of the company (for example, research “name of the company criticism”). Reference Hartman, DesJardins and MacDonald (2014) to identify, analyze and explain the model of corporate social responsibility exemplified by the company. In your estimation, does good ethics mean good business for this company? Why or why not?

In addition to required readings and any websites from which you access information, reference at least four additional academic sources (academic journal articles) to support your analysis, evaluation and recommendations.

Advertising Age (http://adage.com/article/cmo-strategy/10-companies-social-responsibility-core/143323/). In a paper of at least 2,100 words (exclusive of title, abstract and reference pages), make a case for or against the contention that the company you have selected is truly socially responsible. Evaluate the activities of the company and determine the extent to which you find these activities to be socially responsible and advantageous to the organization, or self-serving and disadvantageous to the organization, or, perhaps, both. Make sure to consider contrary opinions by researching critics of the company (for example, research “name of the company criticism”). Reference Hartman, DesJardins and MacDonald (2014) to identify, analyze and explain the model of corporate social responsibility exemplified by the company. In your estimation, does good ethics mean good business for this company? Why or why not? In addition to required readings and any websites from which you access information, reference at least four additional academic sources (academic journal articles) to support your analysis, evaluation and recommendations.

Total Possible Score: 9.00
Paper makes a strong case for whether the company selected is truly socially responsible, thoroughly explaining the rationale for the conclusions and including contrary opinions about the companys activities.
Total: 2.00
Includes an exemplary review and evaluation of company activities to draw conclusions about the degree to which the company is socially responsible, including contrary opinions about the companys activities.
Includes an effective review and evaluation of company activities to draw conclusions about the degree to which the company is socially responsible, including contrary opinions about the companys activities.
Includes an adequate review and evaluation of company activities to draw conclusions about the degree to which the company is socially responsible, including contrary opinions about the companys activities.
Includes only a partial review and evaluation of company activities to draw conclusions about the degree to which the company is socially responsible, and may or may not include contrary opinions about the companys activities.
Includes little or no review and evaluation of company activities to draw conclusions about the degree to which the company is socially responsible, and does not include contrary opinions about the companys activities.

Paper evaluates the impact of the companys socially responsible activities to determine if the activities are advantageous or disadvantageous to the company, defending a position for or against the contention that good ethics is good business for the selected company.
Total: 2.00
Includes an exemplary analysis of the advantages and disadvantages of the companys socially responsible activities, rigorously defending a position for or against the contention that good ethics is good business for the selected company.
Includes an effective analysis of the advantages and disadvantages of the companys socially responsible activities, strongly defending a position for or against the contention that good ethics is good business for the selected company.
Includes an adequate analysis of the advantages and disadvantages of the companys socially responsible activities, defending a position for or against the contention that good ethics is good business for the selected company.
Includes only a partial analysis of the advantages and disadvantages of the companys socially responsible activities, with only a partial defense of a position for or against the contention that good ethics is good business for the selected company.
Includes little or no analysis of the advantages and disadvantages of the companys socially responsible activities, with little or no defense of a position for or against the contention that good ethics is good business for the selected company.

Paper identifies and evaluates the model of corporate social responsibility exemplified by the company.
Total: 1.50
Includes an exemplary review and evaluation of the model of corporate social responsibility exemplified by the company.
Includes an effective review and evaluation of the model of corporate social responsibility exemplified by the company.
Includes an adequate review and evaluation of the model of corporate social responsibility exemplified by the company.
Includes only a partial review and evaluation of the model of corporate social responsibility exemplified by the company.
Includes little or no review and evaluation of the model of corporate social responsibility exemplified by the company.

Paper critically evaluates how the companys socially responsible activities impact the companys reputation and success.
Total: 1.50
Includes an exemplary critical evaluation of how the companys socially responsible activities impact the companys reputation and success.
Includes an effective critical evaluation of how the companys socially responsible activities impact the companys reputation and success.
Includes an adequate evaluation of how the companys socially responsible activities impact the companys reputation and success.
Includes only a partial evaluation of how the companys socially responsible activities impact the companys reputation and success.
Includes little or no evaluation of how the companys socially responsible activities impact the companys reputation and success.

Writing and Organization
Total: 1.00
5 – Demonstrates exemplary clarity and organization. The paper contains a well-articulated thesis statement, flawless mechanics, and precise APA formatting.

4 – Demonstrates effective clarity and organization. The paper contains a well-articulated thesis statement, proper mechanics, and correct APA formatting.
3 – Demonstrates adequate clarity and organization. The paper contains a clear thesis statement, adequate mechanics, and mostly correct APA formatting.
2 – Demonstrates some clarity and organization. The paper contains an unclear thesis statement, poor mechanics, and improper APA formatting.

1 – Lacking clarity and organization. The paper lacks a thesis statement, effective mechanics, and proper APA formatting.

Research
Total: 1.00
5 – Demonstrates exemplary critical analysis of the research materials. The student comprehensively uses varied, scholarly, relevant, and current resources to inform analysis, evaluation, problem-solving, and decision-making.
4 – Demonstrates effective critical analysis of the research materials. The student fully uses varied, scholarly, relevant, and current resources to inform analysis, evaluation, problem-solving, and decision-making.

3 – Demonstrates adequate critical analysis of the research materials. The student adequately uses varied, scholarly, relevant, and current resources to inform analysis, evaluation, problem-solving, and decision-making.
2 – Demonstrates some critical analysis of the research materials. The student partially uses varied, scholarly, relevant, and current resources to inform analysis, evaluation, problem-solving, and decision-making.

1 – Lacking critical analysis of the research materials. The student fails to use varied, scholarly, relevant, and current resources to inform analysis, evaluation, problem-solving, and decision-making.