Did the company experience an increase or decrease in profit margin over the two year period evaluated?

GOAL: Each of the ratios in Section 2 provide relevant information to help answer specific questions about the financial health of the company. You will have to interpret that information for three of those ratios by responding to each of the multi-part following questions. The discussion should be thorough and incorporate data and analysis from above.

1. What is meant by liquidity? Did the company experience and increase or a decrease in liquidity over the two-year period evaluated? What effect do the liquidity figures have on the company’s long term and/or short term performance?

2. What is meant by Profit Margin? Did the company experience an increase or decrease in profit margin over the two year period evaluated? What effect do the Profit Margin figures have on the company’s long term and/or short term performance?

3. What is measured in a Debt to Equity ratio? Did the company experience a change in its leverage over the two year period evaluated? What impact do these Debt to Equity figures have on the company’s overall long term and short term performance?

4. How does inventory and inventory turnover affect liquidity? Did the company experience and increase or decrease in inventory turnover?

Overall appearance of the report including, but not limited to: proper citations, proper use of grammar/spelling, sentence structure, formatting of the cover page and body of the report – 15 points.

Please be certain to include an introduction and conclusion to the case study. The introduction should orient the reader to the company you have researched and provide an overview of the company. The conclusion should summarize your case study and leave the reader with a positive final impression of the work being submitted.