Compare and contrast strategic pricing strategies based on market structures cost and demand.

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This course is a study of marketing management with emphasis on analyzing marketing mix variables for problem solving in both domestic and international markets. Also, it explores and analyzes consumer behavior, as well as captures customer value through improving product management, maximizing channels, and establishing customer-driven marketing strategies. Evaluation of digital marketing strategies is included in the course.
Course Objectives
Upon completion of this course, students should be able to:
• Evaluate the opportunities and challenges unique to marketing to international markets.
• Compare and contrast various types of branding and integrated marketing communications used in marketing, including digital marketing strategies.
• Explain the steps to segmenting, targeting marketing niches, and positioning products and services in the minds of these consumer targets.
• Compare and contrast strategic pricing strategies based on market structures, cost, and demand.
• Illustrate how companies manage the flow (or distribution) of products and services.
• Evaluate a strategic marketing plan that addresses pricing, distribution, and product concepts as well as various types of integrated marketing communications.
• Apply Christian principles in critical thinking and decision making.
Course Assessment
Assessment Type Value
Devotionals
Weeks 1-6 Devotional 5 points each
30 points total
Discussions
Marketing Discussion
Wal-Mart Discussion
Brand Equity Discussion
Public Relations Discussion
Pricing Influence Discussion
Marketing Plan Evaluation Discussion
30 points each