Using the Case you have chosen, you will continue performing the Environment Scanning process of the Strategic Management Model. Environmental scanning is comprised of two parts: the External Scan and the Internal Scan. Assuming the External Scan has been completed, (in case based paper #1), the Internal Scan will be completed next. The Internal Scan is important because this is where we identify the strengths and weaknesses of the firm. The following are guidelines to complete the Internal Scan.
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