strategic management technological innovation case analysis portable navigation devices


Analysis 3 – Personal Navigation Devices (PNDs)



Research Personal Navigation Devices and answer the following questions:


  1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs?
  2. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace?
  3. What will be a likely future for PNDs?

Tie the following topics as the questions are answered:


Given a company situation be able to describe the industry dynamics of technological innovation


Given a company situation be able to determine whether and how to protect its technological innovations


Given an organizational and industry context, identify the core technological competencies of the organization


Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.



Case analysis should be 2 to 3 pages in length.



Properly cited APA References – minimum of 3


Use scholarly journal articles for references – provide URL Links to all references.



Include this reference in your paper


Strategic Management of Technological Innovation
3rd Edition  by Melissa A. Schilling






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