Question:pick an organization of your choice.
1-Select four advertisements you have seen recently – one newspaper, one magazine, one website banner and one television. What advertising objectives do you think the organization had in each case?
– What are the four main factors to consider when selecting an advertising medium?
2-Sony charges a price premium for its Play Station 3 over competing brands Nintendo (whose game system Wii is the market leader) and Microsoft’s Xbox 360. What does this tell you about the value of a brand name? Do you think there are ethical issues involved in this type of pricing? If so, what are they?
3. Think of an organization of your choice, which involves in trading mobile phones. Explain the various approaches used in segmenting markets and also describe how the marketing mix is used to position your products in a market.