Southwest Airlines: Singin’ The (Jet) Blues




To what do you attribute the success of Southwest Airlines? (100–200 words)




§  How significant is the 10–15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and aircraft utilization compared to competitors? (100–200 words)




§  What challenges is Southwest facing in the future, and how should they meet those challenges? (100–200 words)




§  What should their business and operations strategy be for the future? (100–200 words)




§  Has Gary Kelly, the new Southwest CEO since 2004, been able to maintain the profitability of Southwest Airlines while insuring the continuation of their unique culture? Visit www.southwest.com for information that may be helpful in answering this question. (100–200 words)



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