media and society 22

Question 1

After studying the assigned reading 21st Century Communication: A Reference Handbook: Chapter 54: Traditional and New Media, and then reading “The Impact of New Media on Inter cultural Communication in Global Context” complete the following assignment by synthesizing the readings. Considering the statement “technologies are simply tools” write a short essay that incorporates answers to the following prompts:

A) Explain how that statement relates to the keywords describing new media: “manipulate, converge, and instant.”

B) How does the concept of intercultural impact of new media increase the complexity of the statement? You should especially consider the new experiences, for human beings that the convergences of new media and globalization bring about.

The response should be in 12pt type, at least 1-1.5 pages in length, double-spaced. I suggest that you make sure that you have information on the second page to be safe and avoid loss of points.

Support your responses with research from the Learning Resources. Use APA in-text citations where necessary, and cite any outside sources that you use. Class reading resources should be a primary source, but you are welcome to use outside resources too. Create an APA Bibliography/ Reference Sheet at the end of your document.

Submit your response in the file submission area for this assignment. Add an APA formatted title page and a reference sheet. If you choose to “add a file” by attaching a MSWord document, please also copy and paste your response into the comments area.

Question 2

After studying the assigned readings for week 5, synthesize what you have learned by completing the following in essay format. Search online and find a website for an organization which has a campaign promoting a core issue that interests you (For example: The Red Cross and need for blood donations–You may not use this example).

Start your essay with a short overview of the organization and the issue (just a few lines) and then consider the topics we have covered in this week’s readings and discuss how they are reflected in what you see on this website.

What clear messages do you see?

What audiences is the institution trying to reach?

How has technology affected the way this organization presents itself?

Consider issues of Media Ethics and how they are represented or manifested in the website. Draw on examples offered on that website to support your observations. Specifically consider the content of 21st Century Communication: A Reference Handbook: Chapter 77: Theories and Effects of Public Relations, under the section “Assumptions and Lay Theories.” Which of these theories does the content of your chosen site most closely align with? Why? Explain your answer.

The essay should be in 12pt type, no more than 2 pages in length, double spaced. Approximately 500-600 words, and must be properly cited throughout the paper in APA format and must contain a Reference sheet or Bibliography. Support your responses with research from the Learning Resources.

Support your responses with research from the Learning Resources. Use APA in-text citations where necessary, and cite any outside sources that you use. Class reading resources should be a primary source, but you are welcome to use outside resources too. Create an APA Bibliography/ Reference Sheet at the end of your document.

Submit your response in the file submission area for this assignment. Add an APA formatted title page and a reference sheet. If you choose to “add a file” by attaching a MSWord document, please also copy and paste your response into the comments area.

Submit your response in the file submission area for this assignment folder. You must submit this assignment to the assignment folder and to the Turnitin.com folder for grading. Failure to adhere to either of these rules will cause your paper not to be graded.

Add an APA formatted title page and a reference sheet. If you choose to “add a file” by attaching a MSWord document, please also copy and paste your response into the comments area.

QUESTION 3

After studying the assigned reading, Sociology: The Social Construction of Gender, considering the concept of “gender as socially constructed,” answer the following questions and prompts.

A) How does media create meanings about gender?

B) Provide examples of how this is manifested in our everyday lives.

C) Provide a link to a commercial/ad that stereotypes gender. Even though it is natural to find humor in some of these portrayals, in what ways is this problematic.

Also, consider that sex is a system of classification based on biology and physiology, while gender reflects the cultural meaning that is ascribed to a person’s sex, thus resulting in labels of “masculinity and femininity.” Furthermore, our biology is not distinctively male or female and a significant number of people are born “intersex” with variations in chromosomes or sexual organs. Most biological researchers agree on the estimation that intersex people are about as common as encountering someone with green eyes. It is important to understand that masculinity and femininity are not oppositional, although it seems to be portrayed so in media. In Western society (such as in the U.S. and Western Europe) we typically adhere to certain ideas and values that define masculinity and femininity as we perform the roles. What if the list was different? All of us, in honesty, could reveal that we interchange among the qualities. Take a look at the list and answer the following questions:

Masculinity

Femininity

  • strength
  • dominance
  • aggression
  • independence
  • empowerment
  • active
  • rational thought
  • production
  • breadwinner
  • subject
  • outdoors
  • technology
  • weakness
  • submission
  • compliance/vulnerability
  • dependence
  • disempowerment
  • passive
  • emotion
  • consumption
  • nurturer
  • object
  • indoors
  • nature

Provide answers to the following questions or prompts in your assignment submission.

D) How is the list being currently challenged?

E) What traits do you have that are typically considered “on the list” of the other sex?

F) What examples do you see in your daily life of people challenging the historic list?

G) What about examples in media of characters or people challenging the list?

H) Finally, do you agree or disagree that gender is socially constructed? Provide evidence that backs your opinion.

Support your responses with research from the Learning Resources. Use APA in-text citations where necessary and cite any outside sources. Create an APA Reference List at the end of the document.

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