Is the retail price a price that consumers are willing to pay?

D.Price
1.Retail price (how was this determined? Estimate cost of goods sold and distribution costs, and compare to competitors prices.) Numbers should be estimated (and explained)- Not made up!

2.Middlemen discounts or markups / Wholesale price / Relate to distribution methods – How is the distribution paid for? Be sure to explain price you sell to wholesaler, price to retailer and retail price.

3.Is the retail price a price that consumers are willing to pay? (Relate to per capita income, competition)
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Added on 19.04.2016 14:42
The files I have attached are the previous reports and I need my section ”Price” to be well integrated using those 2 reports I”ve given you

One more thing.. I have to come up with a new price by putting into consideration the wholesaler .. including price mark ups

and lastly please try to use public sources and not pdfs
Instruction files