How has your Industry Sponsor or your Industry Project group engaged with entrepreneurial culture to drive value within the organisation?

What are the critical steps to the innovation process? How has your Industry Project group utilised this process to achieve innovative solutions for your industry sponsor?
Or
B. What are the key elements of entrepreneurial culture? How has your Industry Sponsor or your Industry Project group engaged with entrepreneurial culture to drive value within the organisation?
Your response should reference relevant academic literature and your Industry Project experience.
Or
C. How did you determine that customers needed or, would desire, the innovation that you have developed? Explain the process, customer interactions and all techniques that were used to engage with
customers and, how the outcomes of these interactions resulted into insight that led to the innovation you have developed