International Managers are more focused on global virtual teams to manage projects and gain a strategic advantage. The global team for the fast food expansion project is dispersed in geographically different regions, and after the first project meeting in the United States, you plan to use a combination of social media technology to accomplish the team goals. The complexity of global virtual teams goes beyond the traditional principles used for national teams. As you begin to plan, you are concerned about some of the challenges that will exist during the virtual meetings, particularly the fact that the United States is an individualist low-context country, and some of the countries present are collectivist high-context countries. What strategies would you use to begin to have everyone develop a relationship with each other that will help ease engagement and collaboration during the virtual meeting and future negotiations, development, and implementation? Address the following questions in your response:
What are some of the issues you should be concerned about regarding verbal and nonverbal language for this group to avoid misinterpretations and barriers to communication?
How do people of different cultures seek connections and establish relationships using social media?
Does technology allow you to develop trust for team building?
How would you manage potential conflict arising from the cultural differences among the project team?