How do organizations use business intelligence (BI) systems?

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Anne wants membership data to:
• Combine membership data and publicly
available data
• Enable target marketing
• Increase wedding revenue
Study Questions
Q1: How do organizations use business intelligence (BI)
systems?
Q2: What are the three primary activities in the BI process?
Q3: How do organizations use data warehouses and data
marts to acquire data?
Q4: How do organizations use typical reporting applications?
Q5: How do organizations use typical data mining
applications?
Q6: What is the role of knowledge management systems?
Q7: What are the alternatives for publishing business
intelligence?
Q8: 2022?
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-3
Q1: How Do Organizations Use
Business Intelligence (BI) Systems?
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-4
Example Uses of Business Intelligence
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-5
Q2: What Are the Three Primary Activities
in the Business Intelligence Process?
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-6
Using BI for Problem-solving at GearUp:
Process and Potential Problems
1. Obtain commitment from vendor
2. Run sales event
3. Sell as many items as possible
4. Order amount actually sold
5. Receive partial order and damaged items
6. If received less than ordered, ship partial
order to customers
7. Some customers cancel orders