For This Assignment Suppose That You Work For A Consulting Firm And That You Hav

For this assignment, suppose that you work for a consulting firm, and that you have been asked to research a company and make a presentation to your client.  

For the presentation:

    1    Choose a major U.S. company,

    2    Research the company and the market(s) in which it competes, and

    3    Prepare a presentation of 7-8 PowerPoint slides (with detailed speaker notes).

    •    Describe the firm, include such information as its:

    ◦    products or services

    ◦    annual sales, and 

    ◦    market share 

    •    Describe the market(s) in which it operates. 

    ◦    For instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly competitive market, or is it a monopoly? (Choose the closest fit.)

    ◦    Explain.

    •    Does it operate in only one region of the United States? Does it operate nationally or internationally?  Explain.  

    •    Who are its competitors? 

    ◦    Give a brief overview of the other businesses in the market that it competes against. 

    •    Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.  

    ◦    Examples might include product differentiation; attainment of economies of scale; advertising; whether the firm is regional, national, or international; and so on.  

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