Explain the ways each of the 4 Ps/7 Ps you studied in this module are affecting your product or service.

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Your next task for this section of your marketing plan is to determine what stage of the PLC your product or service is in. Provide an in-depth analysis for your product or service in the PLC. Consider where it is now in the cycle and why it is in the stage it is in. How did it proceed through the previous stage, if it is past launch? Was it too quick or too slow?
Using the template you chose in Assignment #11, update your marketing plan and complete the following.
Explain the ways each of the 4 Ps/7 Ps you studied in this module are affecting your product or service.
1. Identify your product or service.
2. Provide at least two reasons why your product or service example exhibits effective or ineffective influences of the 4 Ps/7 Ps.
3. If the marketing mix has an effective influence on your product or service, explain why it should continue with the current marketing mix, or if it should adjust and why.
4. If the marketing mix has an ineffective influence on your product or service, provide at least two recommendations to make it effective.
5. Justify your response with critical thinking and application of course material.
Consider the PLC of your product or service:
1. Identify its current PLC stage.
2. Include at least two explanations of why it is in that stage.
3. Include at least two recommendations for the product or service to advance to the next stage.
4. If the product or service is declining, should it be saved (extension strategy) or should it be allowed to die out? Why or why not?
5. Apply critical thinking to justify your analysis of the product or service and its PLC.
Things to Remember!
The template itself will not be in APA format, but a professional document.
Use the formatting of the template you found in Module 2 that has been approved by your instructor.
The number of pages will vary based on the template but at a bare minimum, your completed marketing plan will need to be at least 7 pages.
Submit the template in Assignments for grading.
#13: Marketing Plan: Consumer and Business Markets, APA, Due Date: 16-JUL-2017

Your goal for this part of your marketing plan is to determine if your product or service is focused on being in a consumer or a business market, and then which type within that category you will choose to be to drive sales. Keep in mind that many businesses and consumers cross-market category types and lines, but for the purpose of this course and your final project, focus on one category (consumer or business) and one type within that category. This will help you to narrow your efforts to one channel and apply what you’ve learned more easily. Incorporate what you’ve learned from the readings and discussion.
For this part of your marketing plan, use what you learned in the module and the discussion to do some critical thinking– go past the surface and delve deeper into the problem. For the product or service that you are working with, investigate its website to determine what particular market type it is focused on, as well as how and why it is focused on that type of market.
Respond to the following prompts.
Identify which market your product or service is operating in, C2B, C2C, B2B, or B2C.
Identify and discuss the advantages of the company using its website to target a consumer or business market.
Make at least two recommendations to improve the company’s presence in the market (C2B, C2C, B2B, or B2C).