Do you think Tesla CEO Elon Musk did the right thing when he blogged about impending layoffs just before announcing them to company employees?

?Today, whatever you say inside a company will end up in a blog,? says Rusy Rueff, a former executive at Pepsico. ?So, you have a choice as a company?you can either be proactive and say, ?Here?s what?s going on,? or you can allow someone else to write the story for you.?
Illustrating the perils of ignoring the blogosphere, when newspaper giant Gannett announced it was laying off 10 percent of its employees, it posted no blog entries and made no statement. Jim Hopkins, a 20-year veteran who left the company just before the layoffs, writes the unofficial Gannett Blog. ?I try to give the unvarnished truth. I don?t think the company offers the same level of candor to employees,? he said. Gannett spokeswoman Tara Connell replied, ?We attempt to make those personal communications happen as quickly as possible.?
Says blog expert Andy Sernovitz, ?There are hold-out companies that still wish there was traditional P.R. control of the message, but that day is long over?
CASE STUDY Communication During Recession Questions
1. Do you think Tesla CEO Elon Musk did the right thing when he blogged about impending layoffs just before announcing them to company employees?
Why or why not?
2.. How can a company develop a policy for handling communication of sensitive issues inside, and outside, the company