In this unit, you will become the marketing expert of a select healthcare system. By the end
of this unit, you will be able to proficiently elaborate how healthcare marketing principles
and theories can maximize effectiveness of a specific healthcare system.
To begin, select one (1) of the following healthcare systems that you would like to explore
for this unit:
Continuing care retirement community
Critical access hospital
Home health care
Short-term care (e.g. post-surgery therapy)
Other (requires approval from instructor)
The healthcare system that you selected will be the foundation for your unit 2 assignment.
Discuss how your selected healthcare system can legally market their services and
products (e.g. federal requirements, state mandates, etc.)
Defend three (3) marketing principles and/or theories that you believe are most
promising for your healthcare system
Research a real-life healthcare system that matches the system you selected and
synthesize the success of its marketing efforts
Report your findings by using the methods below:
○ 4-5 page fact sheet for the general community.
In this unit, you will become the investigator of three (3) healthcare systems and predict
which one has the most promising marketing potential. By the end of this unit, you will be
able to proficiently discuss how the 5 P’s of marketing and research-supported assessment
strategies impact the marketing potential of a healthcare system.
Select and provide a general overview of three (3) healthcare organizations that
Discuss the 5 P’s of healthcare marketing to each healthcare organization (this can
be general or specific).
Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential
of a healthcare organization.
Using an assessment or evaluation strategy, discuss the marketing potential of each
and predict which one has the most promising marketing potential.
Be sure to support your assertions with evidence-based research, scholarly articles,
and well-supported strategies that support your predictions.
o 3-4 page paper excluding front and back matter (APA standards apply).