Company Web Sites Have Become Knowledge Centers Allowing Brands To Become Author

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For this assignment you will need to answer and comment on the following questions using one of the case studies from Chapter 3 of “Brand Relevance”: file:///C:/Users/audri/Downloads/Brand_Relevance_Making_Competitors_Irrelevant_—-_(3._Changing_the_Retail_Landscape).pdf

1)      What are some of the barriers that arose?

2)      Were the barriers overcome?

3)      What was the outcome?This assignment is to be from 3 pages in length and in APA format.  Make sure to provide at least two outside sources to support your work.

 ***APA FORMAT***3 PAGE ESSAY***2-3 CREDIBLE SCHOLARLY SOURCES 

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