A sceptic says, ‘marketing research and brand management are redundant. If a company wants to find out what customers want, it should simply look at…

A sceptic says, âmarketing research and brand management are redundant. If a company wants to find out what customers want, it should simply look at what they are already buyingâ. Do you agree with the comment? Explain (hint under what conditions are firms able to earn economic profits).

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